Marshall Native Tasha Nichols Named General Manager of Lyte Fiber’s East Texas Regional Headquarters

MARSHALL, Texas (July 7, 2025) – Lyte Fiber, LLC (“Lyte”) has named Marshall native and telecommunications veteran Tasha Nichols to lead its new East Texas Regional Headquarters, which will support customer service and network operations across the region. The announcement coincides with the Texas-based company’s launch of a multi-gigabit, 100 percent fiber-optic network in Marshall.

Nichols, who brings over a decade of experience from Sparklight, Uniti Fiber, and WANRack, is known for her customer-focused leadership and expertise in market expansion.

“We’re thrilled to welcome Tasha to Team Lyte,” said CEO Carter Old. “Her deep industry expertise, customer-first leadership, and passion for community growth make her the perfect fit to lead our Marshall-based headquarters as we deliver world-class broadband and drive economic opportunity across Northeast Texas.”

A graduate of Texas State University with a Bachelor of Business Administration in Business, Management, and Marketing, Nichols brings strategic vision and a passion for customer service to her role. Her leadership will drive Lyte’s mission to provide high-performance broadband and foster community growth.

“Lyte is here to be a true community partner, not just a service provider,” Nichols said. “I’m excited to lead our team in bringing next-generation internet and meaningful community support to Marshall and the broader region.”

Lyte’s new network delivers multi-gigabit symmetrical speeds using XGS-PON technology and Wi-Fi 7 gateways that open doors to education, business, and innovation. It is backed by a resilient ringed design with full backup power at every site.

Construction began in January and is expected to connect over 8,000 homes and businesses by year-end, installing more than 120 miles of fiber optic cable. The first customers are expected to be online in the coming weeks.

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About Lyte Fiber

Founded in 2023 in Houston, Texas, Lyte Fiber is dedicated to providing the fastest and most reliable home and business fiber optic internet to communities across Texas and beyond. Formed in partnership with SDC Capital Partners, a leading digital infrastructure investment firm, Lyte was started by internet industry veterans passionate about offering a best-in-class customer experience, building a great workplace, and connecting Texas communities. As part of its commitment to each community it serves, Lyte pledges a 1 percent giveback to local charities and causes annually. For more information, visit www.lytefiber.com.